Automated Freight Tracking
Your Dispatcher Spends 4 Hours a Day Chasing Loads.
Fr8Guard Does It in 90 Seconds.
Fr8Guard automatically contacts your drivers by SMS, WhatsApp, or voice call the moment a customer asks for a status update — then sends a professional reply before you ever pick up the phone.
No new apps for drivers. No scripts to write. No dispatcher time required.
Connects to your TMS in under 5 minutes. Works with McLeod, AscendTMS, Rose Rocket, and more.
"We went from 120 outbound tracking calls per day to under 15."
Where is Load #4521? We have a delivery window closing at 9 AM tomorrow.
Load #4521 is currently on I-40 near Amarillo, TX. Estimated delivery: Tomorrow, 9:00 AM — within your window.
The Problem
Every Trucking Company Hits the Same Wall.
It's 2:30 PM on a Tuesday. You have 22 loads on the road and the phone hasn't stopped ringing since 8 AM.
Your dispatcher is on hold with a shipper who needs an ETA on Load #1847. They put them on hold. They call the driver. No answer. They call again. Nothing. They leave a voicemail. They send a text. They go back to the shipper and give an estimate they're not sure about — because the driver hasn't checked in since this morning.
Meanwhile, three more emails came in asking for status updates on other loads. Two drivers called with questions about their next pickups. And the broker who was supposed to call at 2 PM? You missed it.
This isn't a bad day. This is every day.
And here's the part nobody talks about: your customers aren't calling to complain about slow updates. They're just quietly finding another carrier next quarter.
A Dispatcher's Day — Where the Time Actually Goes
The Hidden Cost of Manual Tracking
| The Problem | Daily Impact | Hidden Annual Cost |
|---|---|---|
| Dispatcher time spent on tracking calls | 4+ hours/day | 1,040+ hours/year — gone |
| Missed or delayed replies to customer requests | 3–5 per day | Hundreds of at-risk loads |
| Customer churn from poor visibility | 1–2 shippers/quarter | $40,000–$120,000 in lost revenue |
| Driver no-answer rate on first call attempt | 30–40% | Doubles follow-up time |
| After-hours tracking requests handled | 0% | Overnight frustration, every night |
| New loads dispatched after assignment | 15–30 min delay | Drivers waiting, customers anxious |
Industry estimates based on ATRI operational data and carrier survey benchmarks.
How It Works
A Tracking Request Handled in 90 Seconds.
Zero Human Effort.
Here's exactly what happens from the moment a customer asks about their load.
Customer Request Detected
A shipper emails your tracking address asking about Load #4521. Fr8Guard reads the email, extracts the load number, and identifies the assigned driver and route directly from your TMS — in seconds.
No subject line template required. Fr8Guard reads requests in any format.
Driver Contacted Automatically
Fr8Guard sends the driver a professional SMS or WhatsApp message requesting their current location and estimated delivery time. No dispatcher involvement. No phone tag.
Example: "Hey Marcus — quick update needed for Load #4521. What's your current location and ETA to Memphis? Reply here and we'll handle the rest."
Escalation If No Response (15-Minute Rule)
If the driver hasn't responded within 15 minutes, Fr8Guard automatically places a voice call. All escalations are logged with timestamps.
No human decision required. The system handles the follow-up every time, without exception.
Response Validated Against the BOL
When the driver replies, Fr8Guard cross-references their location and ETA against the Bill of Lading. If something doesn't add up, it flags the response for dispatcher review before anything reaches the customer.
You're not just forwarding driver responses. You're sending verified information.
Professional Reply Sent to Customer
Fr8Guard drafts and sends a professional email to the shipper — under your company domain, in your brand voice, with accurate ETA and location data.
Average response time: under 90 seconds from the original customer email.
Proactive Updates Scheduled
Fr8Guard doesn't stop at the first reply. It schedules follow-up updates to the customer at key milestones — departure, in-transit check-ins, approaching delivery.
The "where's my load" call stops coming because you already told them.
Instant Driver Dispatch on Load Assignment
When a new load is created in your TMS or a BOL is uploaded, Fr8Guard automatically dispatches the driver with full details — pickup address, delivery location, special instructions.
New loads go out in seconds. Drivers have everything they need before they ask.
Want to see this run on your actual loads?
Book a DemoThe Difference
What Changes the Week You Start Using Fr8Guard
| Without Fr8Guard | With Fr8Guard |
|---|---|
| Dispatcher spends 3–5 hours daily on tracking calls | Tracking requests answered automatically in under 90 seconds |
| Customers wait 30–90 minutes for a status reply | Customers get professional updates before they follow up |
| After-hours requests go unanswered until morning | 24/7 coverage — nights, weekends, and holidays included |
| Drivers routinely miss the first call attempt | Multi-channel escalation (SMS → WhatsApp → Voice) ensures a response |
| Every new load requires a dispatcher call to the driver | Drivers dispatched automatically the moment a load is assigned |
| Customer experience depends on dispatcher availability | Consistent, fast response regardless of who's in the office |
| Growing your fleet means hiring another dispatcher | Scale to 50 or 100 loads without adding headcount |
| No record of who said what or when | Full timestamped audit log of every contact and communication |
Features
Everything Fr8Guard Handles,
So You Don't Have To
Intelligent Load Detection
Reads incoming emails in any format — no subject line template, no customer training required. Extracts load numbers, reference codes, shipper names, and delivery details using AI, then cross-references your TMS automatically.
No more missed requests because a customer emailed in the wrong format.
Multi-Channel Driver Contact
SMS first. WhatsApp second. Voice call if no response in 15 minutes. Every attempt is logged with timestamps. Dispatchers can see exactly when the driver was contacted, how, and what they said.
The system does the follow-up so your dispatcher doesn't have to remember.
BOL Validation Layer
Driver responses are automatically compared against the Bill of Lading for location plausibility, timing consistency, and delivery window accuracy. Mismatches are flagged for dispatcher review before reaching the customer.
You're not forwarding responses. You're sending verified updates.
Branded Customer Replies
Every outbound email goes out under your domain, in your company's name, with a professional tone that matches your brand. Customers see your account team — not a bot.
Your customer experience improves without hiring a customer success person.
Proactive Update Scheduling
Schedules outbound updates at key milestones — departure, en route, approaching delivery — based on ETA data from your driver. Customers get the update before they think to ask for it.
The "where's my load" call stops coming because you already sent the answer.
Automatic Driver Dispatch
The moment a load is created in your TMS or a BOL is uploaded, Fr8Guard contacts the driver with pickup details, delivery address, and special instructions. Zero dispatcher involvement.
New loads go out in seconds. Drivers have what they need from the start.
24/7 Coverage — No Overtime
Fr8Guard runs continuously. A shipper who emails at 11 PM on a Saturday gets an accurate, professional reply within 90 seconds — with no one in your office involved. No after-hours gaps.
Your company now has the response coverage of an enterprise 3PL.
Full Audit Log
Every customer request, driver contact attempt, response, and outbound reply is logged and timestamped. Searchable. Exportable. Ready for carrier audits, broker reviews, or cargo dispute documentation.
The paper trail that protects you, built automatically.
Social Proof
Carriers and Brokers Using Fr8Guard
Before Fr8Guard, our dispatcher was on tracking calls from the moment she walked in to the moment she left. Now those same calls are handled automatically and she's focused on carrier relationships and booking. The difference is visible every single day.
[First Name, Last Name]
[Title]
[X]-truck carrier, [State]
I didn't think our drivers would respond to texts as quickly as they do. The response rate is actually higher than when we called them directly. And our customers are getting updates faster than we ever managed manually.
[First Name]
Owner-Operator
[City, State]
We had a customer threatening to pull their freight because our communication was inconsistent. Within two weeks of using Fr8Guard, they renewed their contract for another year. Response time went from hours to minutes.
[First Name, Last Name]
[Title]
Freight Broker, [State]
Replace with verified data from your first 5–10 customers.
Pricing
Less Than Your Dispatcher's Monday
The average dispatcher spends $1,800/month in time on tracking calls. Fr8Guard costs less than that — and handles it in 90 seconds.
Starter
Independent dispatchers, owner-operators, fleets of 1–10 trucks
billed monthly
billed annually
- Up to 200 tracking requests/month
- SMS + WhatsApp driver contact
- Automated customer email replies
- 1 TMS integration
- Proactive update scheduling
- Email support
Operations
10–30 truck carriers, freight brokers, growing dispatch operations
billed monthly
billed annually
- Up to 800 tracking requests/month
- SMS + WhatsApp + voice call escalation
- BOL validation layer
- Proactive update scheduling
- Automatic driver dispatch on load assignment
- 3 TMS integrations
- Branded email replies under your domain
- Full audit log
- Priority email + chat support
Scale
30+ trucks, high-volume brokers, multi-location carriers
billed monthly
billed annually
- Unlimited tracking requests
- All Operations features
- Unlimited TMS integrations
- API access for custom workflows
- Multi-user team access
- Custom email templates and brand voice
- Dedicated onboarding call
- Slack + email support with SLA
14-day free period. No credit card required to start. Cancel anytime. Takes under 5 minutes to connect your TMS.
Money-back guarantee: If Fr8Guard doesn't reduce your dispatcher's tracking calls by at least 70% in the first 30 days, we'll refund your first month. No forms. No questions.
Not sure which plan fits?
Book a 15-Minute CallFAQ
Questions From People Who've Been Burned by Software Promises Before
The emails go out under your domain, signed with your company name, in a professional tone that matches your business. Unless you tell them, your customers won't know. What they will notice is that your response time went from 45 minutes to under 2 minutes.
Fr8Guard escalates automatically. If the driver doesn't reply within 15 minutes, the system places an automated voice call. All attempts are logged with timestamps. If the driver still doesn't respond after escalation, your dispatcher is notified with the full context — contact timeline, load details, customer request — so they can step in with everything in front of them.
Fr8Guard integrates with the most widely used TMS platforms in the small-to-mid carrier market. We confirm compatibility during your onboarding call. If your TMS has an API or exports to CSV, integration typically takes less than a day.
The driver experience is intentionally simple. They receive a plain text message that says something like: "Hey Marcus — your shipper asked for an update on Load #4521. What's your current location and ETA? Just reply here." No app to download. No login. No new system to learn. Most drivers respond within 5 minutes. Response rates via SMS are consistently higher than direct dispatcher calls.
Fr8Guard validates driver responses against the Bill of Lading before sending anything to the customer. If the driver's stated location doesn't match the expected route, or their ETA conflicts with the delivery window, the system flags it for your dispatcher to review. You maintain accuracy without having to make the call yourself.
Fr8Guard runs 24/7. A customer who emails at 11 PM on Saturday gets an accurate, professional response within 90 seconds — without anyone in your office involved. This is consistently one of the biggest surprises our customers report: they didn't realize how many requests were going unanswered until they saw the overnight and weekend logs.
Most customers are processing live tracking requests within 24 hours of signing up. Setup involves connecting your TMS, configuring your tracking email address, and customizing your reply templates. We walk you through every step on the onboarding call.
All data is encrypted in transit and at rest. We do not store customer communications beyond your configured retention period, and we never share or sell freight data. For carriers requiring specific compliance documentation, contact us directly.
A dispatcher costs $35,000–$55,000/year in salary — plus benefits, onboarding, training, and the real possibility of turnover. Fr8Guard at $249/month is $2,988/year. But more importantly: a dispatcher's time is genuinely valuable. The goal isn't to replace your dispatcher — it's to stop burying them in routine calls that a system can handle faster and more accurately than a human on hold.
Yes. All SMS templates, WhatsApp messages, voice call scripts, and customer email templates are fully customizable. You can match your brand tone, add language your customers expect, or adjust for specific lane types or load categories. Changes take effect immediately, no developer required.
Ready to Get Started
Your Dispatcher Deserves Better Than This.
You already know this is a problem. You've seen it every day — the back-and-forth, the missed calls, the customers who go quiet before they quietly move on.
Fr8Guard handles your tracking automatically from the moment a request comes in, around the clock, every time. Your dispatcher gets their hours back. Your customers get faster, more professional answers. And you build a company that can grow without the overhead.
No credit card required. Takes 5 minutes to connect. Cancel anytime.